Web Development Worksheet

Name (required)

Email Address (required)

Phone (required)

What is the name of your Company?

What is your Domain Name if you already have one?

Services Requested Services Requested New website Redesign or Updates for our existing website

What does your company do, and/or what are the products and services you offer?

Who are the decision makers for this project?

Give us your main reasons for needing a new or improved website.

Is there anything about your current site that serves the business well and if so, why?

SMART Goals are: Specific, Measurable, Achievable, Relevant and Time-bound. With this in mind, what are the top 5 business needs of your new website? (Examples, a 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months, etc.)

Do you know your target audience? Describe them by using these or other attributes (gender, age, financial background, social status, lifestyle, needs, problems, willingness to spend, decision-making processes used by social networks).

Tell us about your ideal customer or client. Who are they? Where do they hang out online? Where are they found in the real world? What are their interests?

What are the top 5 reasons your ideal customer will visit your website? (Such as - for research product information, to get contact details, to ask questions about services or pricing, etc.)

What features should a new or updated website include? What features should a new or updated website include? Blog / Articles Facebook Feed Twitter Feed Instagram Feed YouTube Videos Contact Form Detailed Form Online Store Landing Page / Funnel Google Maps Calendar / Event Listings Booking Form / Booking Engine Calculation Multilingual Email Marketing / Newsletter Login / Membership Pop-Up Price List Image Gallery Social Feeds Filtrable Portfolio Something Else? (comment at the end of the form)

What overall design approach do you have in mind? What overall design approach do you have in mind? Innovative Minimalist Professional Luxurious Strong Playful Detailed Other (comment at the end of the form)

What materials do you already have on hand? What materials do you already have on hand? Logo / Favicon Text for Website Pages Text for Blog Posts Photos and Images Videos / PDFs / Other Media Website Structure (Can Be Wireframe) Custom Graphics Web Hosting and Domain Marketing Codes (Analytics, Search Console)

If you do not have text content, do you want copywriting services? If you do not have text content, do you want copywriting services? No, I will provide the text content Yes, I want text to be developed by a copywriter

How do you want people to feel when they interact with your brand? (For example, safe and secure, edgy and excited, exclusive and cool, like they belong?)

Do your competitors have websites? Enter the web addresses for some competitor websites and tell us what you like/dislike and why (design, colors, structure, text, photos).

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Are the any other websites in particular that you like the design of? Why?

What does success look like? If we were to be celebrating a successful website strategy in 12 months time, what would it look like? (Factors such as - How many website visitors? How many leads? How many sales?) Be as descriptive as possible.)

What budget have you allocated for this project? Be as specific as possible and we'll tell you what we can or can't do.

What else would you like us to know about in terms of the upcoming project? (And additional comments from items above.)